Digital Marketing Executive

Job Title: Digital Marketing Executive
Salary: ₹25,000–₹45,000/mont
Location: [Remote]
Experience: 1–4 Years
Job Type: Full-Time

Job Description:

We’re looking for a results-driven Digital Marketing Executive with expertise in running and optimizing paid campaigns on Google Ads, Facebook Ads, and other digital platforms.

Key Responsibilities:

• Set up and manage PPC campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and YouTube
• Monitor ad spend, ROI, and CPL
• Conduct keyword research, A/B testing, and ad copywriting
• Analyze campaign performance and suggest improvements
• Coordinate with design/content teams for ad creatives

Required Skills:

• Strong understanding of Google Ads (Search, Display, Video)
• Facebook Ads Manager expertise
• Knowledge of performance marketing KPIs (CPA, CTR, ROI)
• Tools: Google Ads, Meta Suite, Google Analytics, SEMrush/SpyFu